“Consumers are searching for ways that they can….purchase products that serve functional purchases, yet also provide the emotional satisfaction of doing good for self, family, community and environment.”
According to a 2009 article in Brandweek titled “Doing Good Means Doing Well”
“Fifty-seven percent of consumers chose a brand or company because of its Corporate Social Responsibility initiatives. If the quality of a product or service is the same, more than 65 per cent would readily switch to a brand that supports a good cause.”
The 2009 Edelman goodpurpose Consumer Study
“RagMat has always been my top seller because of its quality and the level of conservation it provides. I know my customers are going to be interested to hear that it’s always been an environmentally friendly matboard too. Not only does it make their product selection easier, but it helps them leave feeling even better about their purchase!”
Bonnie Palizzi, The Designers Wall
“My customers are looking for programs like this that make it easy to give back. The key is making sure they know about it! I’m going to take advantage of the display pieces Crescent has provided to raise awareness for this program.”
Kevin Pietro, The Great Frame Up
“It’s important to my customers that my business contributes to the development and beautification of my local community. The ability to connect my business to a program like Keep America Beautiful can help me reach my socially conscious customers. This partnership between RagMat and Keep America Beautiful provides a perfect message that I can use to grow my business.”
Jay Goltz, Artists Frame Service
Click here to access powerful marketing tools to reach your customers.
